AmericanBookFest.com

The Art of War in Business Technology by A-Jay Orr

Winner
Business: Technology
2021 Best Book Awards

"Being a business leader is similar to being a commander in war.”

This sentiment sets the tone for a tactical guide to not only surviving but thriving amid industry disruption, globalization, and digital transformation.

In today’s concrete jungle, the life of an entrepreneur and business leader can be perilous. Each day brings the possibility of new opportunities, unforeseen risks, and inevitable emergencies. At every turn, technology is either friend or foe (and sometimes both). The enemy isn’t just across town; they’re across the globe, waging cybersecurity attacks in constant succession. Everyone is fighting for the same customers, employees, resources, protections, and market share.

The name of the game? Do more with less.

The mission? Protect your bottom line.

Technology is non-negotiable. Ignorance is peril. Knowing which technology solutions make the most sense for your business can no longer be left to chance.

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Monster: A Tough Love Letter On Taming the Machines that Rule our Jobs, Lives, and Future by Paul Roehrig and Ben Pring

Finalist
Business: Technology
2021 Best Book Awards

Monster explains how we can responsibly engage with technology, and avoid its darker tendencies, while accepting its necessary gifts. The authors, insiders at one of the world's largest tech consulting firms, give a unique take on:

• The addictive nature of tech and how to fight it
• The growing backlash against big tech--where it's right and what it misses
• Crucial steps for taming technology's role in your life and in your organization--without becoming a modern Luddite

Written for managers, leaders, and employees at companies of all sizes and in all industries, Monster will help you understand and take control of technology's powerful role in your life and your organization.

The Data Mirage: Why Companies Fail to Actually Use Their Data by Ruben Ugarte

Finalist
Business: Technology
2021 Best Book Awards

The Data Mirage: Why Companies Fail to Actually Use Their Data is a business book for executives and leaders who want to unlock more insights from their data and make better decisions.The importance of data doesn’t need an introduction or a fancy pitch deck. Data plays a critical role in helping companies to better understand their users, beat out their competitors, and breakthrough their growth targets.

However, despite significant investments in their data, most organizations struggle to get much value from it. According to Forrester, only 38% of senior executives and decision-makers “have a high level of confidence in their customer insights and only 33% trust the analytics they generate from their business operations.”

This reflects the real world that I have experienced. In this book, I will help readers formulate an analytics strategy that works in the real world, show them how to think about KPIs and help them tackle the problems they are bound to come across as they try to use data to make better decisions.