The world today is drowning in data. There is a treasure trove of valuable and underutilized insights that can be gleaned from information companies and people leave behind on the internet - our 'digital breadcrumbs' - from job postings, to online news, social media, online ad spend and more.
As a result, we're at the cusp of a major shift in the way businesses are managed and governed - moving from a focus solely on lagging, internal data, toward analyses that also encompass industry-wide, external data to paint a more complete picture of a brand's opportunities and threats and uncover forward-looking insights, in real time. Tomorrow's most successful brands are already embracing Outside Insight, benefitting from an information advantage while their competition is left behind.
Drawing on practical examples of transformative, data-led decisions made by brands like Apple, Facebook, Barack Obama and many more, in Outside Insight, Meltwater CEO Jorn Lyseggen illustrates the future of corporate decision-making and offers a detailed plan for business leaders to implement Outside Insight thinking into their company mindset and processes.
Conversations have consequences. Discussions lead to decisions that shape the future for individuals, families, companies, and nations.
Too often these decisions are derailed by faulty logic and false constraints. These pitfalls are not simply hidden, but deviously veiled in the guise of wisdom, truth, and common sense.
Expensive Sentencesexposes the clichéd wisdom that leads to lost time, money, and opportunity. Readers will discover how to hear decision-making traps in real time, and learn to guide teams back to fact and logic that will lead to better outcomes.
Through historic examples, business stories, and personal anecdotes drawn from decades of experience, the author illustrates the prevalence and impact of flawed reasoning. Equally important, the book includes a clear path to improvement: sample text to upgrade conversations and exercises to correct assumptions and clarify solutions.
