Winner Business: Entrepreneurship & Small Business 2021 Best Book Awards
Ascend Your Start-up: Conquer the 5 Disconnects to Accelerate Growth is an industry-defining panacea for start-ups who have stalled out on their journey to the top of the mountain.
Dedicated to her late grandmother, author Helen Yu inhales multiple generations of wisdom and exhales a revolutionary framework for tech founders and CEOs that enables their businesses to scale faster and fearlessly.
From Yu’s 15 years of first-hand experience in tech start-ups, readers will learn the 5 fundamental growth disconnects that trap start-ups in the cliffside, keep them from reaching the summit and touching the sky. Ascend Your Start-up also empowers founders and CEOs to self-reflect and grow, posing a thoughtfully architected set of 26 essential questions you can ask yourself in order to scale your business.
Inspiration flows freely through the book’s pages as Helen draws parallels between the journey of growing a start-up and her sacred promise made to her grandmother to climb Mt. Everest.
Westerners today grow up with abundant opportunities to determine their own values, identities, and roles in society. But for generations, millions who lived under Soviet rule in the USSR had these essential freedoms withheld, determined instead by a central authority that claimed the right to choose for them and enforce their compliance. Thirty years after the Soviet Union’s decisive collapse, the old communist paradigm continues to limit those who come of age in a post-Soviet world.
Everyone Is an Entrepreneur showcases the experience of an American author acclimating to life in the developing post-Soviet economy of Armenia. Along the way, he examines how the intelligent and hardworking people he lives among are stuck in a state of transition away from all-encompassing, bureaucratic control. They struggle to adjust to the responsibilities of economic self-determination because they have never learned how to see the world through entrepreneurial eyes.
An all new updated 2021 edition of the popular original guide to marketing and branding featuring actionable advice that will help you tell a better story, win more customers, earn more loyalty and make more money.
Being good at marketing might seem like a dark art. All those in-your-face ads, annoying pop-ups and desperate $497 online training courses make most people hate marketing. But the truth is, every business leader and entrepreneur needs to understand how marketing really works.
In this candid guide, bestselling author and award-winning marketing expert Rohit Bhargava offers the ultimate guide to every part of marketing – from writing a tagline to building a simple one-page marketing strategy.
In our dysfunctional economy, “success” often comes at great personal cost . . . we’re tired, we’re stressed out, and we have no time for family and friends. It’s time to redefine “rich.”
From a third-generation farmer and successful entrepreneur, Redefining Rich is an entrepreneur’s guide to balancing work and family with the pleasures of the good life, with simple exercises and important lessons to serve everyone from the new sole proprietor to a seasoned CEO.
Shannon Hayes was in the final months of her PhD program, recently engaged, and beginning to plan her future. Having grown up on a northern Appalachian sheep farm, she had two advantages: a hard-won education and hillbilly pragmatism. But when it came time to enter the job market, Hayes made a tough discovery: the economy just doesn’t work. It doesn’t work for women, for free thinkers, for the working class, or for white-collar professionals. It doesn’t work in rural America, much less in the cities and the suburbs. It forces us to choose between career and family, profit and creativity.
FROM PANIC TO PROFIT CAN REVOLUTIONIZE YOUR FIRM--AND YOUR LIFE.
You have the power to create and grow your firm's profitability faster than you think. The secret? Understanding six key numbers. It may sound too good to be true, but it's not. Inside From Panic to Profit, Chartered Financial Analyst Brooke Lively guides you step by step to gather and understand the vital few factors that can turn a failing law office into a thriving profitable firm. Quit losing sleep over cash flow crises and mounting debt. You're six key numbers away from a complete transformation in yourself and your six-figure business advantage.
In this book, you will learn:
How to identify problems before they actually become problems
What Key Performance Indicators are important to track, why, and how
When you should spend and when you shouldn't
A simple framework to eliminate the complexity behind your financials
Your small business survival guide for the remote work environment
In Remote Work Technology: Keeping Your Small Business Thriving From Anywhere, experienced SaaS and telecommunications entrepreneur Henry Kurkowski delivers a step-by-step walkthrough for using SaaS technology and communication apps to power your small business from anywhere on the planet.
You'll learn how to capitalize on the ability to hire a geographically distributed workforce and excel at serving clients at a distance. You'll also discover why and how you need to alter your approach to management and spot the common pitfalls that litter the way to a truly distributed business.
This important book includes:
Valuable case studies of businesses that embraced the reality of remote working during and after the COVID-19 pandemic and cautionary tales of unexpected challenges that arose during the transition.
Discussions of how to incorporate remote workers into efficient workflows to increase your business' productivity
Explorations of how to support your employees when you can't just pop into their office
The Drunkard's Path is self-help and career guide based on four decades of working in the hospitality industry. It offers practical working advice to anyone on a career path, be it the readers first steps or someone well into their journey. With his matter-of-fact style, sometimes funny, sometimes serious, Barry lets the reader know they have the power to shape themselves and their career into something that will create a more valuable self in the future. Barry does this through examining different aspects of work in the hospitality and service business and the knowledge required to accomplish the work, along with interspersed stories and humorous anecdotes, all while making the topic relevant to the reader. Through examples and practical tools, Barry takes the reader through the process of how to think like an entrepreneur, and how and why to construct one's own narrative. This book is about you and your story. It mobilized you to challenge yourself to become the main character in your story-a story about a successful and meaningful career and a fulfilling future.
Finalist Business: Entrepreneurship & Small Business 2021 Best Book Awards
A simple boy from Mississippi knew at the age of 5 when God intervened to save his life, he had a great purpose. Determined to achieve everything he set out to do, despite failures and disappointments, one day he makes!
Terrance shares his story, how his core values played a huge role in accomplishing his dreams and shares everything he uses to build a successful business. Whether you are thinking about opening a business or perhaps you already are an aspiring owner; no matter where you may be on your path, this book will help you along the journey of being an entrepreneur.
You know this book is exactly right for you if:
You are an aspiring business owner and scared to take that leap of faith
You are a new business owner struggling because everything is not adding up
You are looking to be an expert in your field
You do not know how to make a profit and calculate your cost per service
You are not paying yourself like you should be
You need marketing and promotion support and ideas
You are confused about the banking options, how to find an accountant or create a business plan
You seek inspiration to understand why your core values are your driving force to success and much more
Finalist Business: Entrepreneurship & Small Business 2021 Best Book Awards
"PLAYING FOR KEEPS” in business is a self-help memoir that provides a “cheat sheet” for your career success.
Best-Selling and Award-Winning Author, Mom and Mentor Therese Allison is recognized as a groundbreaking pioneer and female executive, who broke the glass ceiling in a mostly male business niche (insurance brokerage). Her goal now is to empower women (and men) to “WIN” in business and life by landing a dream job, building business allies, achieving financial success and creating a work/life balance.
Based on 35 years of years of success in business and life, Allison uncovers how she became financially independent at age 38 when her company (McKenna & Associates) was sold to AON, and then retired early at age 43 to spend quality time with her children.
Finalist Business: Entrepreneurship & Small Business 2021 Best Book Awards
Do you want exponential growth?
In this book, Dr. Richardson outlines a 4-Part approach to thinking smarter about growth as a CPG entrepreneur. It is based on years of anthropological research into how and why consumers pay for premium-priced CPG items and intensive 4P pattern analysis among an elite club of premium CPG brands that all reached $100M+ in less than a decade.
Part 1. Designing to Command a Premium This is where many founders fail without realizing it. There is a cultural logic behind premium products that grow extremely fast. You should learn it.
Part 2. Managing A Small Experiment Don’t hit the gas too early. Successful CPG startups manage a rolling, iterative experiment until key KPIs appear. You should learn this art.
Part 3. Fine Tuning the Conversion Playbook Steady velocity growth is essential to ramping your brand. Your team needs to learn the art of sustaining it in key geographies, so that you don’t have to buy premature distribution to obtain growth.
Part 4. Accelerating to Scale There are three best practices in acceleration. Two of them are counter-intuitive to CPG veterans not expert in the ramping of premium CPG businesses. You need to learn how to deploy them.
Finalist Business: Entrepreneurship & Small Business 2021 Best Book Awards
Break through your brand's invisible barrier.
Has your business hit a wall? Have you struggled to figure out why?
Business owners bear the burden of chief brand builder. You think it will get easier once you get past start-up mode, but growth brings more to manage, not less.
It's hard to know if you're doing well.
When your numbers climb, they signal success to you. But then they level off. And refuse to budge.
Your brand's hit its awkward adolescent stage.
Based on 30 years of marketing experience and extensive study, brand expert Evelyn Starr shows you how to identify what holds your brand back and overcome it.
Finalist Business: Entrepreneurship & Small Business 2021 Best Book Awards
The Rookie CEO goes behind the scenes with 9 Rookie CEOs to gain insight into what behaviors drive excellent results and what behaviors cross the line driving poor execution and results.
Readers will benefit from:
True and sometimes bazaar stories about 9 rookie CEOs from different backgrounds
Learn how unique philosophies and leadership styles directly drive corporate culture
The value of hiring the right leadership team into the corporate culture
Finalist Business: Entrepreneurship & Small Business 2021 Best Book Awards
There has never been a greater time to bring together the tales of Men from around the globe.
History is created with the birth of every Man and the stories he leaves behind for generations to come can only be shared if they are told. My own father passed away with much of his life remaining a mystery to me because sadly, I didn't ask. I have now set about to be break that cycle.
The sole aim of YiseGuys is to bring together Men from different walks of life, nationalities, careers and cultures to share their experiences and tell their stories. In today's society, we need more Men to step forward, open up and speak their truths so others who seek direction have examples of paths to follow, paths that may well deliver them from troubled lives.
Have you ever dreamed about creating your own company? Have you wondered what it takes to make it to that elite, inner circle of the "Unicorn Club"?
In this book, you'll find the true story behind one of Silicon Valley's famous companies on its rise to the top. Peek behind the curtain as you see the highs and lows from an insider perspective, on the roller coaster that is the startup life. What emerges is a lasting friendship, a billion-dollar company, and an understandable framework of success for you to replicate.
You'll learn:
How to find the balance between your career and personal life.
Why emotional awareness and critical thinking are as important as specialized knowledge.
How to identify the real skills you need to build a "Unicorn" team.
