AmericanBookFest.com

MARKETING



Business / Careers / Entrepreneurship / Management
Marketing / Motivational / Personal Finance / Real Estate
Reference / Sales / Technology / Writing & Publishing



The Visual Sale: How to Use Video to Explode Sales, Drive Marketing, and Grow Your Business in a Virtual World by Marcus Sheridan

Winner
Business: Marketing & Advertising
2022 Best Book Awards

Video can help you close the deal in a virtual world and this book from award winning marketer and author Marcus Sheridan will show you how. With practical advice and step by step instructions, this is the ultimate guide to selling over video - no matter how much you hate watching yourself on the screen.

More than ever before, buyers and consumers are demanding for more video. Just "reading" about a product, service, or company will no longer do the trick. Today, they must "see" it. Notwithstanding this increased demand for video, most businesses and organizations have struggled to quickly adapt. In fact, many have no idea as to how or where to get started. For this purpose, The Visual Sale was written. Finally, businesses and organizations have a clear guide that will literally show them, in simple, clear, and actionable terms, exactly how they can build a culture of video and start "showing it" moving forward, ultimately leading to a dramatic improvement to their sales numbers, marketing strategy, and overall customer experience.




Competing on Thought Leadership: How Great B2B Companies Turn Expertise into Revenue by Robert S. Buday

Finalist
Business: Marketing & Advertising
2022 Best Book Awards

“Thought leadership” is now a core part of the business lexicon. Numerous corporate websites devote whole sections to it. Entire conferences are built around it (TED and the World Economic Forum as the most exclusive ones). It’s at the center of sophisticated, high-ticket PR campaigns. Thousands of people are making careers of it. And companies from Fidelity Investments, Adobe and Cigna to PwC, Accenture and Spotify have people in charge of it.

Interest in the field of thought leadership is white hot – just like the buzz created by illustrious thought leaders when they bring groundbreaking ideas to market. So it’s about time the topic of thought leadership itself got a substantive treatment. In Competing on Thought Leadership, Robert Buday boldly delivers it. He defines thought leadership concretely: as the acclaim that a firm or a person earns for developing, marketing and delivering superior expertise in solving complex customer problems. And he defines it broadly – as a business strategy, not just a marketing strategy.

Read More...




Everyone is an "Influencer": Building a Brand by Engaging the People Who Matter Most by Kelly Keenan

Finalist
Business: Marketing & Advertising
2022 Best Book Awards

Your brand’s story can’t be concocted by a marketing team or agency, bubbling into some witches’ brew. It must be uncovered by revealing your brand’s most inspiring aspects. The simple truth: if you build on a foundation of authenticity, you can find the people that think like you, value what you value, and are ready to join in the celebration of your story.

In Everyone is an Influencer, Kelly Keenan, Founder of Brand Story Experts, unlocks the code to recognizing and utilizing true Influencers to soar your organization to new heights. In an accessible voice laden with wit, Keenan teaches a proven and practiced method to develop your brand’s story: one that’s been working to create an army of influencers for over a decade.




Leading in a Social World: Stop Social Media Marketing and Build Social Capital Instead by R. Aaron Templer

Finalist
Business: Marketing & Advertising
2022 Best Book Awards

Marketers have long had their hands on the levers of social media, and have biased us into a way of thinking about online social constructs that actually stands in contrast to the way social networks generate value.

Leading in a Social World exposes both the shortcomings of the tactics-focused social media marketing approach on which so many marketing professionals, leaders, organizations and brands rely, and the questionable data upon which many of their decisions are based. The better way is through building social capital—not with better marketing skills, but with stronger leadership acumen. Leading in a Social World shows you how.

Read More...




Marketing Strategy: Overcome Common Pitfalls and Create Effective Marketing by Jenna Tiffany

Finalist
Business: Marketing & Advertising
2022 Best Book Awards

Tasked with creating marketing strategy? This book is for you. Learn about the most useful tools and models, dodge common mistakes, and optimize your marketing strategy success, with this practical and adaptable framework from award-winning thought-leader Jenna Tiffany.

Create an effective marketing strategy for your business with Marketing Strategy, which offers a clear, easy-to-follow overview of why strategy is important, how to create it, how to implement it, and - crucially - how to measure its success. Packed with global examples and case studies, the book opens by discussing the role strategy plays in any organization's long-term vision. It also discusses the key models and frameworks that can be used to analyze the marketing environment, and offers information on segmentation, targeting and positioning. Importantly, it will outline some of the key challenges likely to crop up, and gives pre-emptive tools for avoiding them.

Read More...




Business / Careers / Entrepreneurship / Management
Marketing / Motivational / Personal Finance / Real Estate
Reference / Sales / Technology / Writing & Publishing



Home / 2023 Best Book Awards / American Fiction Awards / Autobiography
 
Business / Careers / Entrepreneurship / Management / Marketing / Motivational / Personal Finance / Real Estate / Reference / Sales / Technology / Writing & Publishing
 
Children's Books / Educational / Fiction / Mind-Body-Spirit / Non-Fiction / Novelty & Gift / Picture Book Fiction / Picture Book: Non-Fiction / Children's Religious
 
Cookbooks
 
Fiction / African-American / Anthologies / Cross Genre / Fantasy & Sci Fi / Graphic Novels / Historical / Horror / Inspirational  / LGBTQ / Literary / Multicultural / Mystery & Suspense / New Age / Novella/Novelette / Poetry / Religious  / Romance / Short-Story / Thriller & Adventure / Visionary / Western / Women's Fiction / Young Adult
 
Health / Addiction / Aging / Alternative Medicine / Cancer / Death & Dying / Diet & Exercise / Medical Reference / Psychology & Mental Illness
 
Non-Fiction / Animals & Pets / Anthologies / Art / College Guides / Crafts & Hobbies
Creative / Cross-Genre / Current Events / Education / History / Home & Garden  Humor / Inspirational / Law / LGBTQ / Multicultural / Narrative / New Age / Novelty & Gift / Performing Arts / Photography / Science / Social Change / Sports / True-Crime
Women's Issues / Young Adult
 
Parenting & Family / Religion / Self-Help / Motivational / Relationships / Spirituality / Travel / About Us - Contact Us
 
American Book Fest , Best Book Awards and American Fiction Awards are Trademarks of American Book Fest.

Copyright 2003-2023. All Rights Reserved.

Terms & Conditions / Disclaimer
 
ABF@amerbookfest.com
 

Home

2023 Best Book Awards

2022 BBA Press Release

2022 BBA Full Results

American Fiction Awards

2022 AFA Press Release

2022 AFA Full Results

2021 AFA Full Results

2020 AFA Full Results

2019 AFA Full Results

2018 AFA Full Results

Autobiography

Business

Careers

Entrepreneurship

Management

Marketing

Motivational

Personal Finance

Real Estate

Reference

Sales

Technology

Writing & Publishing

Children's Books

Educational

Fiction

Mind/Body/Spirit

Non-Fiction

Novelty & Gift

Picture Book: Fiction

Picture Book: Non-Fic

Children's Religious

Cookbooks

General Fiction

African-American

Anthologies

Cross Genre

Fantasy & Sci-Fi

Graphic Novels

Historical

Horror

Inspirational

LGBTQ

Literary

Multicultural

Mystery & Suspense

New Age

Novella/Novelette

Poetry

Religious

Romance

Short Story

Thriller & Adventure

Visionary

Western

Women's Fiction

Young Adult

Health

Addiction

Aging & 50

Alternative Medicine

Cancer

Death & Dying

Diet & Exercise

Medical Reference

Psychology & Mental

Non-Fiction Books

Animals & Pets

Anthologies: Non-Fic

Art

College Guides

Crafts & Hobbies

Creative Nonfiction

Cross-Genre Nonfiction

Current Events

Education

History

Home & Garden

Humor

Inspirational Nonfiction

Law

LGBTQ Non-Fiction

Multicultural Non-Fiction

Narrative

New Age Non-Fic

Novelty & Gift Books

Performing Arts

Photography

Science

Social Change

Sports

True Crime

Women's Issues

Young Adult Non-Fic

Parenting & Family

Religion

Self-Help

Self-Help: Motivational

Relationships

Spirituality

Travel

About Us / Contact Us

BBA Award Archive

Laureates