Winner Business: Real Estate The 2020 Best Book Awards
Despite the anticipated "Senior Tsunami" in population emerging across the nation, success in the senior living industry is not guaranteed. In this thought-provoking book, management consultant Jill Johnson discusses the nine market forces that will influence on-going success in an industry over-saturated with competition and complexity.
Market Forces offers insight on how these key trends influence the industry and the implications they may have on your occupancy, operations, programming, and desirability of your site. It provides a comprehensive understanding of the impact of these market forces to prepare providers to think, plan, and operate more strategically for success.
As a consultant to senior living providers from across the nation who are operating in highly competitive markets or who are in trouble, Johnson shares candid insight about why many providers are struggling to fill their communities. She provides clarity about the underlying reasons for why this is happening and highlights the indispensable value of accurate market intelligence in considering your strategic choices.
This is a must-read for senior living leaders, their boards and staff - and those considering entering this industry for the first time!
In the real estate industry, excellent leasing professionals are treasured (and highly compensated) for the value they can add to properties. Those looking for success cultivate practical leasing skills along with the fine art of fostering relationships. Suite Deal leads you through the leasing process--start to finish--to help you boost your own expertise and worth.Suite Deal delivers clear, actionable steps for sharpening your leasing toolkit. From creating a tour presentation that lands your building on a short list, to crafting winning proposals, to understanding critical lease clauses, this conversational and highly accessible book is filled with real-life stories and vivid examples.A prized guide for those who work with commercial properties--regardless of whether you're just starting out in real estate or have an established portfolio--Suite Deal will help you develop and improve strategies that attract quality tenants who stay for the long term.