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The Human Sales Factor: The Human-to-Human Equation for Connecting, Persuading, and Closing the Deal by Lance Tyson

Winner
Business: Sales
2022 Best Book Awards

There’s a science to getting others to buy from you—a secret only the best salespeople, business leaders, entrepreneurs, and thought leaders in the world know: selling, at its core, isn’t really about moving a product or service. It’s about moving people.

Having spent nearly three decades meticulously examining the skillsets required for connecting with others—through the training and coaching of thousands of sales leaders and their teams for some of the biggest brands in the world—bestselling author Lance Tyson has mastered the powers of persuasion and influence, while decoding the intricacies of why people buy from others.

Whether you’re a seasoned professional or an entrepreneur trying to pitch the next great idea—or maybe you just want to get better at getting what you want—The Human Sales Factor: The Human-to-Human Equation for Connecting, Persuading, and Closing the Deal is for you. This book is a peek under the hood of Lance’s proven, predictable, scalable process. It’s designed for sales leaders and their teams, yet is still approachable and applicable for the person who just wants to open doors and increase the chances of getting anything they want or need.

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Networking in the 21st Century on LinkedIn: Creating Online Relationships and Opportunities by David J.P. Fisher

Finalist
Business: Sales
2022 Best Book Awards

Are you getting what you want on LinkedIn?

Because now it's time to Make Your Networking Work!

Do you want to create the professional opportunities that will drive your career forward? Then you must leverage the digital world! Integrating the online world into your offline conversations is the key to being seen and getting access to the best connections for your career.

LinkedIn is not just the pre-eminent professional social media platform. It’s a social networking forum. It’s a place to be found and a place to find what you need in your business life…if you know what you are doing.

This book will make you more confident, more competent, and more comfortable as you connect and engage online.

There are no shortcuts to creating value and opportunities with LinkedIn. But knowing the right approach will save you hours of frustration and add dollars to your bottom line.

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Speed & Clarity by Thomas J. Hurley

Finalist
Business: Sales
2022 Best Book Awards

Effective communication is all about striking the right balance between: SPEED & CLARITY.

Although almost anyone could benefit from reading this book, it's really intended to be more of a resource for sales professionals.

Major topics included are:

  • Cold Calling
  • Video Prospecting
  • SDR & AE Alignment
  • Discovery Calls & Demos



The Transparent Sales Leader: How The Power of Sincerity, Science & Structure Can Transform Your Sales Team's Results by Todd Caponi

Finalist
Business: Sales
2022 Best Book Awards

It's the age-old issue facing sales organizations. Sales training and enablement is focused on the sales team, not the leaders. The prevailing thought is if you have graduated to sales leadership, you must already know what you're doing, otherwise you wouldn't have been promoted into the role.

For most sales leaders, their approach is borne from experiences working for and around other sales leaders. No formal training. No framework. Limited understanding of how individual salespeople are inspired to stay, do their best, and advocate to others.

Hitting a revenue target is not the job, it's the outcome.

The inspiration of your team is only "coin operated" if you're doing it wrong.

But there's good news!

Sales leadership doesn't have to be that hard. There's a massive opportunity to stand out from the rest; to be more prepared, more effective and to maximize the revenue capacity of your teams.

And in today's environment, where the economy is tightening, the ability to retain and optimize has never been more important.

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The Wentworth Prospect by John Smilbert, Wayne Moloney, Jeff Clulow

Finalist
Business: Sales
2022 Best Book Awards

It's part novel, part 'how-to', and it's everything you need to know about selling to big business.

The Wentworth Prospect takes a deep dive into the high-stakes world of complex business-to-business selling. The story follows the fortunes of Sue Novak, a fledgling sales consultant, as she struggles to land the deal of her career. Her path to success is strewn with adversaries, corporate intrigue, power-plays and hidden agendas.

Sue feels out of her depth. But she has an edge: a mysterious journal written by her dead mentor. The journal reveals a radical new sales framework named EDVANCE. Can Sue apply its wisdom in a real-life scenario? Can it guide her to success with The Wentworth Prospect?

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